I spoke at a panel for women entrepreneurs last weekend, where I asserted that community organizing might be an “it” skill of the new generation.
I know there have been a few disparaging public remarks made about “community organizing,” as though it were some sort of euphemism for misspent youth. I’ve worked with quite a few community organizers over the years. I won’t deny that some of them are living in their own stratosphere. However, many others are monumental in skills of doing much with little and are profoundly good at influencing people.
These days everyone from authors to politicians to non-profits to corporate brands are trying to motivate the masses to “follow” or “fan” them. Remember when technology was good to have and how rapidly it became essential to existence? Similarly, having a social presence and community was once a nice bonus but is becoming unavoidable for nearly all of us.
I’m not saying that everyone should go out and try to be a community organizer but we could benefit from looking at their skills, strategy and purpose. How is all this digital wrangling of supporters, friends, and contacts really all that different from good, old fashioned community organizing dressed up in the latest threads?
So, I guess that I would say that there’s hope for the legions of young people who were galvanized around Obama’s message of social progress in the last election, and propelled themselves into organizing (as reported by Elizabeth Mendez Berry in her cover story in the Nation this month). Some of them are struggling to find their place in this discouraging new job market.
Sure they still have more to learn, but I think now more than ever, they deserve credit for a legitimate skill. The many people out there scrambling to make rhyme or reason out of the great new frontier of digital campaigning will hopefully figure out that there is value in putting their experience to good use.
3 Responses for "Is Community Organizing the New “It” Skill?"
And proving my point (or at least part of it) http://blogs.harvardbusiness.org/cs/2009/11/the_uberconnected_organization.html
Sharda, thanks for this post, and for the link. You’re totally onto something. I think about the folks who are so strategic on Facebook in provoking dialogue, making their pages a destination and then eventually making the “ask”: buy the book, join the group, come to the event. It’s a steady build that mirrors what happens on the street (but involves much less exercise). The skill set these young people are developing becomes much more urgent as freelancing is more people’s full time job.
Thanks, Elizabeth. I think I’ve been struck by the number of “social media” and “business networking” events that seem much like community organizing. These skills to matter and respect should be given where it’s due.
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